Changing Company Logos---Does it achieve anything?

I hate companies changing their logos. It is like a person changing their external appearance, but   inside they remain the same. More often than not   there is no change in the company’s culture, attitude or their interactions with their customers, staff & suppliers. Their commitment towards society and environment remains unchanged. All we get is a big publicity and hype about why the logo was changed and what the new logo represents. The millions spent in designing the new logo, rebranding, reprinting new stationary, relauching the website and preparing new ads etc., is beside the point!

I wish the money wasted on this futile exercise should be utilised in a better way like benefitting the employees or the customers. (and definitely not the owners, directors or shareholders)

I look forward to your comments.


        

Opportunit​y is in the mind of the beholder

At the turn of the last century, a European shoe manufacturer sent his two sons to Africa to explore marketing opportunities. The first son reported back to his father that the natives don't were shoes and concluded there was no market for shoes. The second son was very excited with what he saw and reported as the natives don’t wear shoes; it was an opportunity to introduce shoes to the locals.

At the bottom of the page, see the  window display of shoes at a Vienna ( Austria) shoe boutique.

So an opportunity is how you look, perceive or understand a situation and exploit it to your benefit.  As it is said, opportunities don't come knocking on your door and it is up to us to think multidimensionally (blog dated 27.04.2011) and recognise one. This may be to progress in your career, to impress someone or even a chance to make some extra money! I am talking about legal ways and not stuff like hot tips for horse racing or fixed matches.




The verb which goes very well with it is “creating opportunities” and you can achieve this by following the PEPSI way ( blog dated 21.04.2011) especially being proactive in your approach. If you have decided what your goals and aspirations are in your life, I am sure you will be able to spot opportunities and benefit from them.

Always remember to be an OPPORTUNIST and take every chance that comes your way!

NICHE is not a Marketing jargon

Niche marketing is positioning your products in your consumer's mind. It is finding that spot or niche which makes your product uniquely different from your competitor's.  Any good book on marketing will provide you details of niche marketing

When Beatles broke onto the music seen in the 60s, it was era of solo singers; Cliff Richards, Harry Belafonte & others. But the Beatles captured the minds, hearts and ultimately the purse of the public by offering something different & unique- four of them singing together. Down the years they were followed by others like Rolling Stones, ABBA, Bee Gees etc, but it was the Beatles who unknowingly created the niche in the public's mind!!

Now let us take it a step and extend niche marketing to your career.

In your present position, have you found that niche which makes you indispensable to your organisation if not irreplaceable? However, don't make yourself so indispensable, that you can’t progress in your career 'coz apart from you nobody can do your job! Think in terms of grooming someone, who can take over from you when you move UP, not sideways. Make sure to keep things under control, so that you are not outsmarted by the person u r grooming!!