At the turn of the last century, a European shoe manufacturer sent his two sons to Africa to explore marketing opportunities. The first son reported back to his father that the natives don't were shoes and concluded there was no market for shoes. The second son was very excited with what he saw and reported as the natives don’t wear shoes; it was an opportunity to introduce shoes to the locals.
At the bottom of the page, see the window display of shoes at a Vienna ( Austria) shoe boutique.
So an opportunity is how you look, perceive or understand a situation and exploit it to your benefit. As it is said, opportunities don't come knocking on your door and it is up to us to think multidimensionally (blog dated 27.04.2011) and recognise one. This may be to progress in your career, to impress someone or even a chance to make some extra money! I am talking about legal ways and not stuff like hot tips for horse racing or fixed matches.
The verb which goes very well with it is “creating opportunities” and you can achieve this by following the PEPSI way ( blog dated 21.04.2011) especially being proactive in your approach. If you have decided what your goals and aspirations are in your life, I am sure you will be able to spot opportunities and benefit from them.
Always remember to be an OPPORTUNIST and take every chance that comes your way!
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