I hate companies changing their logos. It is like a person changing their external appearance, but inside they remain the same. More often than not there is no change in the company’s culture, attitude or their interactions with their customers, staff & suppliers. Their commitment towards society and environment remains unchanged. All we get is a big publicity and hype about why the logo was changed and what the new logo represents. The millions spent in designing the new logo, rebranding, reprinting new stationary, relauching the website and preparing new ads etc., is beside the point!
I wish the money wasted on this futile exercise should be utilised in a better way like benefitting the employees or the customers. (and definitely not the owners, directors or shareholders)
I look forward to your comments.
No comments:
Post a Comment